Dan Cirucci: AC Alliance Launches Social Media Outreach

Thursday, January 2, 2014

AC Alliance Launches Social Media Outreach

The Atlantic City Alliance (ACA) will launch its 2014 social media campaign at NMX: New Media Expo in Las Vegas January 3 - 6. ACA will be joined by Miss America 2014 Nina Davuluri to kick off a big year of social media initiatives by hosting the first ever live @VisitAC Twitter chat Friday, January 3 at 6pm PST or 9pm EST.

NMX (formerly known as BlogWorld) is the largest gathering of bloggers, podcasters and web TV content creators in the world. Atlantic City is the exclusive tourist destination participating and will host the Official Tourism Cocktail Reception for NMX attendees on Saturday, January 4 at 6:30pm to preview Atlantic City's big news for 2014.

"We felt like NMX was the perfect venue to launch our 2014 social media campaign," explained Liza Cartmell, ACA President. "We recognize the importance of social media on the extension of the DO AC brand and we want to tap into the influencers at NMX to help create the buzz necessary to drive people to visit AC."

Throughout the weekend ACA will be recruiting and interviewing influencers in order to partner with 50-75 of the top bloggers and content creators to become Atlantic City advocates. They will expand the city's image, drive traffic to doatlanticcity.com and stimulate new visitation.

ACA's 2014 social media campaign focuses on the pillars of travel, shopping, dining, nightlife, entertainment and gaming. 2014 highlights include:

Attending major bloggers events/conferences like NMX throughout the year and recruiting AC advocates

Hosting and sponsoring Twitter chats as well as DO AC Twitter and Facebook takeovers

Launching Instagram initiatives to show AC through photographs

Stimulating meeting and convention visitation through LinkedIn

Hiring new DO Crew brand ambassadors for in and out-of-market events

About Atlantic City
From sandals to stilettos and foie gras to funnel cakes, Atlantic City offers something for everyone. Enjoy world-class entertainment, dining, shopping, gaming, relaxing on the beach and strolling the historic Boardwalk in the city created to escape the city. For more information visitwww.doatlanticcity.com<http://www.doatlanticcity.com> or:

*   Facebook - www.facebook.com/DOAtlanticCity<http://www.facebook.com/DOAtlanticCity>
*   Twitter - www.twitter.com/VisitAC<http://www.twitter.com/VisitAC>

*   YouTube - www.YouTube.com/DOAC<http://www.YouTube.com/DOAC>

*   Foursquare - www.foursquare.com/VisitAC<http://www.foursquare.com/VisitAC>
*   Instagram - www.instagram.com/DOAC<http://www.instagram.com/DOAC>
*   Pinterest - www.pinterest.com/DOAtlanticCity<http://www.pinterest.com/DOAtlanticCity>

The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City.

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About Dan Cirucci

He has been cited by Rush Limbaugh, quoted in the New York Times, featured at Real Clear Politics and Lucianne.com and interviewed on radio, TV and in social media.

He's Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog, Matt Rooney's sidekick on Save Jersey's videocasts and one of the most widely honored public relations professionals in his field. He's also been a public relations consultant to numerous organizations and individuals and hosted The Advocates on RVN-TV.

Inducted into the Philadelphia Public Relations Hall of Fame, for many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.

Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post and other publications.

A native of Camden NJ, Cirucci is a former President of the Philadelphia chapter of the International Association of Business Communicators. Cirucci served as Associate Executive Director of the Philadelphia Bar Association for nearly 30 years. He served as Chair of Penn State University's Professional Advisory Board for the Corporate Communication major at Penn State Abington and on the Pennsylvania Bar Association's Judicial Selection Commission.

He received his MA degree from Rowan University and his BA from Villanova University. He has been named a Distinguished Alumnus of Rowan's public relations program and received the E. A. "Wally" Richter Leadership Award, the highest honor from the National Association of Bar Executives' Communications Section. He has also been honored by numerous other local, state and national groups.

In his hometown of Camden, Cirucci taught fifth grade at the Ulysses Wiggins Elementary School named for the founder of the Camden NAACP. There he was one of the first teachers in the country to teach African-American history to inner city students. He later served as editor of a local weekly newspaper, as Assistant to the Township Manager of Cherry Hill Township and as Associate Director of Communications at the New Jersey State Bar Association.

Cirucci's passions include politics, the popular culture, books and authors, art, communication, music, theatre, movies, dining and travel.

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