Monday, May 4, 2009

'Jitterbug' Phone Goes Hip

From Flash News:
You know those Jitterbug cell phones marketed to Baby Boomers and seniors? Well, it may not be as stodgy a product as you think.
The Jitterbug has recently become popular with young urban hipsters who think it’s “cool” to be contrary.

The trendy types say the design of the phone – which only comes in two colors – is simple and classic and sets a fashion statement.

Other hipsters like it because many cell phones are overloaded with geeky gimmicks and part of the cool factor in using a Jitterbug is that it’s sort of retro.

There’s even a review comparing the iPhone and the Jitterbug on the super techie G4 TV network which calls the comparison “...a draw.”

The company has no exact figures as to the phone’s popularity with hipsters, but Bill Yates, Jitterbug’s vice president of marketing, says he’s happy to hear the phone is being accepted by a younger crowd.

He figures it’s a trend toward moving away from the mainstream and getting back to basics which is always in style anyway.

1 comment:

Anonymous said...

The Just5 cell phone is also a fantastic simple cell phone. This is what my Auntie is using. Its features are very basic and it also has great additions such as PERS features, built-in flashlight, and built-in FM radio. No wonder why my Auntie is enjoying it a lot. I’ve also checked that this is the simple phone that is available in the market now with a very attractive price. The unit is affordable including its prepaid calling plans. So far, this is the only simple cell phone I know which minutes can last for as long as 90 days or three months.